I had a very "interesting" statement from a person the other day, and it sat in my head like a brain worm. Having mulled it over, I thought it would make an interesting post. So what was the statement?
"My clients will think you are too expensive!"
This is a statement that triggers my sweetly militant designer side. Especially, when you say you are a graphic designer, the assumption is you "just" do pretty and what the value in that!
Let me just put this into context. I have worked with businesses from SMEs through to international clients and, I think, most sizes in between. I am very proud of the work I have done and do shout about the fact I have worked with clients like Mars, Coke and Jaguar Land Rover. But I have also worked with startups, independent businesses and established small businesses.
The assumption this person made is that because I have worked with these big clients I will be expensive.
"Assumption my dear Mitz is the mother of all **** ups!!!!"
Let me explain what I mean by cost-effective vs expensive, regarding design. On an hour by hour rate I may charge more than some designers and less than others, however. The magazine layout you want designed I can probably complete in a quarter of the time that someone who charges half my fee.
For example, let's assume I charge £30 per hour, and another designer costs £15. I know that I can complete your project in half a day, but the "Cheaper" designer thinks they may need two days, possibly three. Your total with me is £120, and the less experienced designer, £240-£360. So, I am a cost-effective solution while they are expensive.
My hourly or project rate is not just about the job I am going to do for you, but it is your access to the knowledge and experience I have gained working with clients across multiple business industries and sizes.
I had the pleasure of working on a motion graphic for a client that explained the principles of Growth Mindset. A fantastic Growth Mindset explanation shown in this motion graphic explains the idea:
What many businesses do is look at things with a fixed mindset, especially when it comes to design. So often companies will go, "I can do that!" and yes you can put copy and image son a page and have it printed.
But, is it engaging? Target the correct demographic? Layout sympathetic to the reader? These are questions that a designer will be asking as they work on your design. What works for one business may not work for another, and that is where the experience gained from large companies will help small businesses.
So if your fixed mindset focusses on thinking that a designer is too expensive, you are missing out on a wealth of experience, they have created solutions to complex business problems.
Use a growth mindset and consider the advantages of using a professional and experienced designer, a conversation costs nothing, so ask questions and get a quote. You don't have to say yes to the quote, but you may be pleasantly surprised.