As a freelance designer, working from home is second nature but there are a few little tips and tricks that I have gathered over the years that have helped me to work professionally from home. I hope that some of these tips are useful for those people that are currently having to work from home.
After being spammed by a "Marketing Guru" that wanted to sell me a useless 'how-to guide'. So I thought I would share some simple tips and tricks that might help your business increase engagement.
I had a very "interesting" statement from a person the other day, and it sat in my head like a brain worm. Having mulled it over, I thought it would make an interesting post. So what was the statement?
"My clients will think you are too expensive!"
This is a statement that triggers my sweetly militant designer side. Especially, when you say you are a graphic designer, the assumption is you "just" do pretty and what the value in that!
A client, who I have worked with for a few years and have a great relationship with, came to me and told me they had been approached by another design agency who had conducted a "Brand review" on their business. If they wanted to take up the special offer of this brand change, it would only cost them £XXX!!!
They had presented them with a "review" images that showed the keywords for their business and what they should be using as their tag line. They even went so far as to give eight logo options.
It looked professional; however, there was a problem!
With a typical attention span of less than three seconds, are you using the right tools to engage with your clients and customers?
The advent of smartphones and their subsequent developments has meant we have ready availability to image and video production tools that were once only available to professionals. However we tend to use them in the most basic way, so can you use them for your business?
The new website is finally up and running. I'm currently tweaking a few things here and there, but I'm pleased with how it has come along.
There is a search function at the top to let you search for something specific rather than trying to find it, and now includes more detailed information about the projects I have worked on.